Brand story

The original author of Miffy (Dick Bruna) created Miffy with simple thick lines and primary colors. Since then, Miffy and the Miffy family members have become well-known children's book characters in the Netherlands.

Later, children's book characters transformed into real-life dolls, giving children a sense of inner security and becoming childhood memories for many adults. We hope to bring this warm, simple and innocent beauty to more people.

The well-known Dutch artist Dick Bruna created Miffy and her friends. Simple lines have captured the hearts of countless adults and children. ❤️

The story of Dick Bruna and the colors of the landscape inspired Just Dutch to combine it with crochet to create a warm and lovely Miffy knitting series. Interchangeable clothes/accessories allow children to wear different clothes through Miffy and his friends - Boris / Melanie, stimulate imagination and tell various stories.

Brand award winning record

Best Doll Award,Platinum: Loved by Children 2018

Best Toy Awards,Silver:
Junior Design Award2016, toys 3-5
European ProductDesign Award 2017, toys 3-6
European ProductDesign Award 2017, handmade toys
NYNow2021, Best Product B